OutSystems Brand
A new look for the future
Swapping stodgy stock images for fresh, tailored illustrations, I developed a vibrant, custom visual identity system for OS that more truly reflects the brand's bold & innovative outlook. The result? An elevated, modern brand presence with memorable designs that speak both to the brand’s values and set it apart in the low-code industry.
Company
OutSystems
Services
Brand Design Illustration
Industries
SaaS
Year
2024
OutSystems needed a new visual system to compliment a new brand voice--one of confidence, innovation, and wit. For this brand elevation, I swapped out the generic stock images & illustrations previously used across channels (emails, social, webinars, web, etc.) for custom, sleek designs that pack brand personality and punch. Words, color, illustration, and iconography intertwine to create impact, resulting in a bolder, more engaging brand presence across all channels.
